Public Relations Specialists
Communications Specialist,
Public Affairs Specialist,
Public Information Officer,
Public Relations Specialist (PR Specialist)
What they do: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- DemandHigh
- state Avg. Salary $$$$$$52,030Download Career Flyer
What do they typically do on the job?
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
Personality
Interests
Career interests describe the perspectives and interests of people who enjoy the type of work involved in this career.
Discover what your interests are by taking the Interest Profiler Quiz
Abilities
Whether you have received formal training or not, these types of abilities are helpful in this career.
Verbal
Listen and understand what people say
Communicate by speaking
Ideas and Logic
Notice when problems happen
Use rules to solve problems
Skills
People who want to pursue this career have skills in these areas.
Basic Skills
Listening to others, not interrupting, and asking good questions
Talking to others
Social
Understanding people's reactions
Changing what is done based on other people's actions
Problem Solving
Noticing a problem and figuring out the best way to solve it
Does this sound like something you'd like to do?
1. Do some research
- Identify how your interests, values, and strengths match this occupation
- Talk to someone who works in this field or spend a day job shadowing
- Use the colleges and training directory to explore programs related to this career
2. Plan your next move
- Talk to your college and career counselor or school admissions staff
- Visit Idaho Launch
- Search for available Public Relations Specialists jobs on Idaho Works
Data for NSI career cards comes from the following: Idaho Department of Labor, US Bureau of Labor Statistics, O*NET, MyNextMove, and Career OneStop