This career cluster prepares for careers in planning, managing, and performing varieties of marketing activities to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders.

Is Marketing a Fit for You?

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Core skills that are necessary for success in these occupations:

  • Management of Financial Resources – Making spending decisions and keeping track of what is spent
  • Persuasion – Talking people into changing their minds or their behavior
  • Negotiation – Bringing people together to solve differences
  • Service Orientation – Looking for ways to help people
  • Management of Material Resources – Managing equipment and materials
  • Social Perceptiveness – Understanding people’s reactions
  • Speaking – Talking to others
  • Active Listening – Listening to others, not interrupting, and asking good questions
  • Coordination – Changing what is done based on other people’s actions
  • Time Management – Managing your time and the time of other people

Career Pathway

Marketing Management

Marketing Pathway

Professional Sales

Professional Sales and Marketing Pathway

E-Marketing Pathway

Marketing Research


Marketing Communications

Securities & Investments

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There are 16 total clusters, which represent loosely grouped occupations that share common features. It’s one approach to investigating sets of jobs that match your skills and interests. Investigate one, or more, that interest you and take the quiz to see which might be a good fit.
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