Public Relations Specialists

Also Called:

Communications Specialist,

Public Affairs Specialist,

Public Information Officer,

Public Relations Specialist (PR Specialist)

What they do: Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

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Marketing

Career Cluster

What do they typically do on the job?

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.

Personality

People interested in this work like activities that include leading, making decisions, and business.

Self-Confidence

Optimism

Innovation

Adaptability

Social Orientation

Cooperation

Interests

Career interests describe the perspectives and interests of people who enjoy the type of work involved in this career.

Discover what your interests are by taking the Interest Profiler Quiz

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Enterprising

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Artistic

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Social

Knowledge

People who want to pursue this career have knowledge in these areas.

Communications

  • Multimedia

Arts and Humanities

  • English language

Business

  • Customer service

  • Management

Engineering and Technology

  • Computers and electronics

Abilities

Whether you have received formal training or not, these types of abilities are helpful in this career.

Verbal

  • Listen and understand what people say

  • Communicate by speaking

Ideas and Logic

  • Notice when problems happen

  • Use rules to solve problems

Skills

People who want to pursue this career have skills in these areas.

Basic Skills

  • Listening to others, not interrupting, and asking good questions

  • Talking to others

Social

  • Understanding people's reactions

  • Changing what is done based on other people's actions

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Work Values

Work values describe how your core beliefs align with those commonly needed for this career.

Achievement

Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

Independence

Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Relationships

Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Does this sound like something you'd like to do?

1. Do some research
  • Identify how your interests, values, and strengths match this occupation
  • Talk to someone who works in this field or spend a day job shadowing
  • Use the colleges and training directory to explore programs related to this career
2. Plan your next move
  • Talk to your college and career counselor or school admissions staff
  • Visit Idaho Launch
  • Search for available Public Relations Specialists jobs on Idaho Works

Data for NSI career cards comes from the following: Idaho Department of Labor, US Bureau of Labor Statistics, O*NET, MyNextMove, and Career OneStop