Market Research Analysts and Marketing Specialists
Market Analyst,
Market Research Analyst,
Market Research Consultant,
Market Research Specialist
What they do: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
- DemandHigh
- state Avg. Salary $$$$$$61,730Download Career Flyer
What do they typically do on the job?
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Personality
Interests
Career interests describe the perspectives and interests of people who enjoy the type of work involved in this career.
Discover what your interests are by taking the Interest Profiler Quiz
Knowledge
People who want to pursue this career have knowledge in these areas.
Arts and Humanities
English language
Business
Customer service
Sales and marketing
Math and Science
Arithmetic, algebra, geometry, calculus, or statistics
Sociology and anthropology
Communications
Multimedia
Abilities
Whether you have received formal training or not, these types of abilities are helpful in this career.
Verbal
Communicate by speaking
Communicate by writing
Ideas and Logic
Make general rules or come up with answers from lots of detailed information
Come up with lots of ideas
Math
Choose the right type of math to solve a problem
Add, subtract, multiply, or divide
Skills
People who want to pursue this career have skills in these areas.
Basic Skills
Reading work related information
Thinking about the pros and cons of different ways to solve a problem
Problem Solving
Noticing a problem and figuring out the best way to solve it
People and Technology Systems
Thinking about the pros and cons of different options and picking the best one
Figuring out how a system should work and how changes in the future will affect it
Work Values
Work values describe how your core beliefs align with those commonly needed for this career.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Does this sound like something you'd like to do?
1. Do some research
- Identify how your interests, values, and strengths match this occupation
- Talk to someone who works in this field or spend a day job shadowing
- Use the colleges and training directory to explore programs related to this career
2. Plan your next move
- Talk to your college and career counselor or school admissions staff
- Visit Idaho Launch
- Search for available Market Research Analysts and Marketing Specialists jobs on Idaho Works
Data for NSI career cards comes from the following: Idaho Department of Labor, US Bureau of Labor Statistics, O*NET, MyNextMove, and Career OneStop