Marketing Managers

Also Called:

Brand Manager,

Business Development Manager,

Marketing Director,

Marketing Manager

What they do: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Marketing icon

Marketing

Career Cluster

What do they typically do on the job?

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Personality

People interested in this work like activities that include leading, making decisions, and business.

Initiative

Self-Confidence

Leadership Orientation

Innovation

Adaptability

Social Orientation

Interests

Career interests describe the perspectives and interests of people who enjoy the type of work involved in this career.

Discover what your interests are by taking the Interest Profiler Quiz

See Related Jobs

Enterprising

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Conventional

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Investigative

Abilities

Whether you have received formal training or not, these types of abilities are helpful in this career.

Verbal

  • Communicate by speaking

  • Listen and understand what people say

Ideas and Logic

  • Use rules to solve problems

  • Come up with lots of ideas

Math

  • Add, subtract, multiply, or divide

  • Choose the right type of math to solve a problem

Skills

People who want to pursue this career have skills in these areas.

Basic Skills

  • Figuring out how to use new ideas or things

  • Listening to others, not interrupting, and asking good questions

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

People and Technology Systems

  • Thinking about the pros and cons of different options and picking the best one

  • Measuring how well a system is working and how to improve it

Does this sound like something you'd like to do?

1. Do some research

  • Identify how your interests, values, and strengths match this occupation
  • Talk to someone who works in this field or spend a day job shadowing
  • Use the colleges and training directory to explore programs related to this career

2. Plan your next move

  • Talk to your college and career counselor or school admissions staff
  • Visit Idaho Launch
  • Search for available Marketing Managers jobs on Idaho Works

Data for NSI career cards comes from the following: Idaho Department of Labor, US Bureau of Labor Statistics, O*NET, MyNextMove, and Career OneStop